Over the last few weeks since the beginning of Lance Gate as some call it. We have seen lots of mudslinging and he did and they said commentary. Books have and will be written as people try to convince themselves and others that what they did and are doing is right. And riders will hope that this great Performance Enhancing Drug scandal of 2012 will make the public image of road cycling better.
Yet the problem of how Joe Public views road cycling is much greater then that.
Now if you look at the Ironman which thanks to NBC has a whole different perception. Unlike the 80's you see less pro level racing and more everyman. Then they show all the regular people who are doing it... the Hoyts, Sarah Renertson, Rudy, Lisa Bentley racing the world's best with MS, Marc Herreman's, and the list is endless. And of course the Denizens of The Dark those who no matter what just won't quit to get to the pier by midnight.
And despite Nina Kraft, Kelli Guest, and Mike Vine to name a few getting caught doping. People see that there is more to it the sport then the doping. It becomes little more then a speed bump in people's perception. Now imagine the change of perception if a 2 hour broadcast of a Grandfondo was like that. Not only pro's but you see guy's like Phil Chew doing it and other everyman. Show Chansen pulling his son around the course . Gaurantee you that public perception will change because they see that there is more then just the tour and the Olympics.
Until we see a broadcasting shift in a different direction the perception of Joe Public will not improve.